Goose Collection creates knitwear and clothing in natural fibres in a rainbow of colours in Derbyshire. We caught up with Jacqueline to find out more about the brand and products…
I often get asked why the name ‘Goose’? The answer is closely related to the name that I used to call my Mother when I was a child. It’s also a playful name that we can have lots of fun with. The first being the initial tag we used ‘find your feathers’. Goose is all about being comfortable in what we are wearing. This is the general ethos of the range, ‘Made with thought’ being the current message.
Throughout the business, we work with the general feeling that if it feels right then we go with our instincts. We work with partners across the globe in various aspects of the business and have developed strong relations with companies that share our values.
How did it all start?
It all started with a campervan and a calendar of shows over a decade ago. The aim was to use all of the skills that I had gathered over the past 20 years within the fashion industry and turn them into a concept that was a commercial venture.
The story behind the name…
I used to call my mum Mother Goose.
What inspires you?
Based in Derbyshire we are very fortunate to be inspired by our landscape – the nature of the rugged moors and the epic change of seasons. We have interpreted this visual inspiration into exclusive hand drawn prints that intertwine within the range to add highlights and depth.
What is your creation process?
Drawing, thinking, mood boards, more thinking and internal feeling of where to go next after 20 odd years the fashion industry my internal self seems to know where to go next to survive.
What makes you, your brand or products unique?
Goose is an easy-to-wear collection of wardrobe staples. The brand offers a clear concise look and has developed over the years with a signature colour palette that is easily recognisable.
We think we have achieved a collection that transcends the seasons. Easy wear winners in premium yarns and lightweight layers with exceptionally soft hand feel.
What is your next project?
A cotton jersey loungewear range and the reintroduction of a new cashmere range as we think that this lockdown will move towards a more casual feel for dressing and lifestyle changes.
What are your plans for the next 12 months?
To keep positive and keep going thinking outside the box and look at what we have and not what we don’t have.
What is your biggest achievement?
Winning the best visual display by the British Display Society out of hundreds of international business in 2017 and winning 4 stars at Chelsea Flower Show 2018 and staying in business!
What is your best-selling product/line?
The iconic cotton knitted Breton.
What was your first experience of the Country Living Fairs?
My first experience was many years ago approx 13/14 years I was busy I know that and I was just happy to see my product selling and I have following that return year after year and always support Goose and give lots of great feedback.
What do you love about the Country Living Fair?
The customers are so friendly normal and chatty like old friends.
Your three tips for crafers and makers…
Keep it real, block out the noise and do what you do.
Any advice for fledgling businesses…
Learn form your mistakes as they are lessons in disguise. Stay positive and pat yourself on the back you will go far if you have self belief and drive…oh and be nice and authentic to people within your business circle always treat them with respect and value.
Find out more and shop the collection at: www.goosecollection.co.uk