Meet Lucy, the visionary founder of Ted & Dino, a brand that’s reshaping baby wear. Drawing from her extensive experience in the fashion industry, Lucy realised the need for a more ethical and eco-friendly approach to baby clothing. In our interview, we delve into Lucy’s journey and her mission to create environmentally responsible clothing for newborns through Ted & Dino.

Ted & Dino profile blanket basket




Meet the Maker:
Ted & Dino

Interview with Lucy Heather.

Meet Lucy, the visionary founder of Ted & Dino, a brand that’s reshaping baby wear. Drawing from her extensive experience in the fashion industry, Lucy realised the need for a more ethical and eco-friendly approach to baby clothing. In our interview, we delve into Lucy’s journey and her mission to create environmentally responsible clothing for newborns through Ted & Dino.

Organic white cotton blanket group shot in basket in grass field 3

Tell us a little bit about your work…

 

The brand was launched in 2021. After working in fashion, I wanted to create a brand that was good for people and the planet. So, I decided to start with baby wear, as it is the first thing we put on our children. I thought it should be something kind to their skin.

The story behind the name

 

Ted is my childhood toy, and Dino is my husband’s childhood toy. We still have them both, and they make a great team.

Organic cotton jellyfish accessories set 3

What inspires you?

 

My first collection is called ‘Save Our Oceans,’ which features four different sea creatures. So, I would say nature inspires me, and I want to raise awareness of why production should be the best it can be for the environment these animals live in.

Organic white cotton muslin group shot held and blowing in grass field

What is your creation process?  

 

I illustrate and paint my animals using watercolours and then create a repeat pattern, which is digitally printed onto organic jersey. I then make my patterns and sew the products here in the UK.

The prints are hand-drawn by me, and digitally printed to save water, and all our fabrics are organic cotton.

Organic white cotton mitts group shot washing line close up

What are your plans for the next 12 months?

 

To launch my new designs, and I hope to have my products in stores.

What is your next project?

 

My next project is my next collection, which is a new set of animal illustrations to be launched next year.

What is your biggest achievement?

 

My biggest achievement is having a stall at Glastonbury festival!

Ted & Dino profile blanket basket

What are you looking forward to the most about exhibiting at the Christmas Fair?

 

I love the excitement and discovery of new products and businesses.

Any advice for fledging businesses?

 

Your best work comes naturally when you are really in the mood for it. Walk away if it keeps going wrong, make tea, and come back later. If it’s what you love, keep going!


Get your prices right, and don’t be afraid to sell what you’re worth.

More information on Ted & Dino can be found here.

TW&WC-CountryLivingChristmasFair-2023-Winner-EditorsChoice

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Important Announcement

We are delighted to announce that the management of the Country Living Christmas Fair is transitioning back to Hearst UK, owners of the Country Living Brand. For 2024, Country Living are partnering with iconic sister brand, Good Housekeeping, to bring a fabulous new and enriched festive experience to the London Christmas Fair. Good Housekeeping is the UK’s biggest lifestyle magazine brand for women and in 2022 launched its own, annual Christmas weekend festival, Good Housekeeping Live.

Good Housekeeping Live with the Country Living Christmas Market will take place at the Business Design Centre from 13th – 16th November 2024.

The Glasgow and Harrogate Country Living Fairs will be paused for 2024.

For more information on Country Living Events for 2024, please contact Ellie Craig, Artisan Growth Manager at [email protected]