34.4° makes small batch, mostly organic skincare. We emphasise that fewer products can be used for more purposes. Our brand is gender neutral and for all skin types, with the emphasis on those with sensitive skin. Our glassware programme promotes re-use as a more sustainable option to recycling. We are a registered Community Interest Company with the ultimate aim of giving 50% of profits to social causes. 34.4% of every single sale is donated to the Natural Beekeeping Trust for rewilding projects. 34.4° is free from synthetic chemicals.
We test on friends, not animals :)

Important Announcement

We are delighted to announce that the management of the Country Living Christmas Fair is transitioning back to Hearst UK, owners of the Country Living Brand. For 2024, Country Living are partnering with iconic sister brand, Good Housekeeping, to bring a fabulous new and enriched festive experience to the London Christmas Fair. Good Housekeeping is the UK’s biggest lifestyle magazine brand for women and in 2022 launched its own, annual Christmas weekend festival, Good Housekeeping Live.

Good Housekeeping Live with the Country Living Christmas Market will take place at the Business Design Centre from 13th – 16th November 2024.

The Glasgow and Harrogate Country Living Fairs will be paused for 2024.

For more information on Country Living Events for 2024, please contact Ellie Craig, Artisan Growth Manager at [email protected]