Creating opportunities for new and emerging brands

New for 2023, The Country Living Fairs will welcome a new pavilion of 12 brands in partnership with The Great Brand Exchange (GBX) providing small businesses with the opportunity to host a pop-up shop.

The Great Brand Exchange logo

Brands to look out for:

  • Atlas Accessories
  • Pott – Refillable Candles
  • Dead Sea Dream
  • The Embroidery Barn
  • The Little Coffee Company
  • Cherry River
  • Nudea
  • Green Cosmetica
  • Buddug
  • Bezo London
  • Sami Tutch
  • Alkohl Ltd

Who are the Great Brand Exchange?

The Great Brand Exchange (GBX) creates a platform for small and emerging brands in retail. Through the GBX bespoke tried and trusted business models, GBX creates a wide range of commercial and marketing opportunities for small and emerging brands within the retail sector.

GBX believe emerging and growing brands have an increasingly important role to play in the retail landscape and should have the same opportunities as well-established and well-funded businesses. Since the beginning, The Great Brand Exchange has generated over £50m in retail sales for small brands, managed over 5000 in store Pop–Up shops and amassed a network of over 12,500 brands.


Important Announcement

We are delighted to announce that the management of the Country Living Christmas Fair is transitioning back to Hearst UK, owners of the Country Living Brand. For 2024, Country Living are partnering with iconic sister brand, Good Housekeeping, to bring a fabulous new and enriched festive experience to the London Christmas Fair. Good Housekeeping is the UK’s biggest lifestyle magazine brand for women and in 2022 launched its own, annual Christmas weekend festival, Good Housekeeping Live.

Good Housekeeping Live with the Country Living Christmas Market will take place at the Business Design Centre from 13th – 16th November 2024.

The Glasgow and Harrogate Country Living Fairs will be paused for 2024.

For more information on Country Living Events for 2024, please contact Ellie Craig, Artisan Growth Manager at [email protected]