Flowsica is an incredible abstract art and abstract jewellery brand run by Vicki Demirdjian who will be joining us at our Christmas Fair in London.

We caught up with artist Vicki to discover more about her work. Read the interview below to find out more…

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How did it all start?

After 30 years as an International Head-hunter, I decided I had had enough, I closed my business, which gave me time to focus on my hobbies, art being one of them.  I needed a piece of artwork for my kitchen diner, but I could not find anything I liked, so I decided to paint something myself, this led to friends and family asking if I could paint them something, which led to the birth of Flowsica.

The story behind the name…

Florence and Jessica are the names of my grandmothers, they were both incredible women, so I decided to name my art after them.

What is your creation process?

I do not really have a set process; I begin with a colour combination in mind and then let the creativity flow.

Where are you based?


What inspires you?

Life in general, people, places, experiences.  I love colour, I love how nature brings colours together naturally, for example the ocean or forests. 

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What makes your brand or products unique?

My products are unique as I let the paints flow freely, they naturally take shape, I then tweak until I am happy with the outcome, when I would happily put the piece in my home, its finished.

What are your plans for the next 12 months?

To continue learning, developing, and exploring my skills.

What is your next project?

I have just started upcycling my acrylic skins to make pendants, earrings and bracelets, they are so different and an ideal Christmas gift.

What is your biggest achievement?

My daughter for sure.  Selling my first piece of artwork at Spitalfields Art Market, I was blown away and could not quite believe it.  Its an amazing feeling to know something I have created is in someone’s home.

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What are you looking forward to the most about exhibiting at the Christmas Fair? 

I am so excited to be doing my first ever large exhibition with Country Living, I love the magazine, and follow avidly on Instagram, I feel so privileged and honoured to be a part of this year’s event, I cannot wait.

Your three top tips for crafters and makers…

Believe in yourself. Its never too late (I started painting at 54). Remember you are perfectly imperfect.

Any advice for fledgling businesses…

Keep trying – persistence.


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