For more information on Country Living Events for 2024, please contact Ellie Craig, Artisan Growth Manager at [email protected]
Linen And Rose started in 2021 with a love of crafting and a desire to create beautiful, high-quality soft furnishings and gifts with linens exclusively designed and printed in the UK. What began as a small venture in August 2021 quickly blossomed, progressing from selling on online crafting marketplaces to running my own website and recently opening a lovely store in Tadcaster, Yorkshire.
The spark for Linen and Rose was ignited when I made some cushions for my own home. A friend began to ask for their own, and I thought, ‘Why not give the crafting market a go?’ To my amazement and absolute delight, others loved my creations. From there, Linen and Rose was born. My family encouraged me all the way, and I could not have moved this forward without their support and encouragement. We decided to create some studio space by converting our garage, so the builders were called, and the studio was created. I quickly made the decision that I wanted to use linens that were designed and printed in the UK, and that still stands today.
For me, it’s my family that constantly fuels my passion. My husband may not share my same affinity for beautiful linens, but his unwavering support for me to pursue my dreams is priceless. And then, of course, my dear customers! When they drop by my stands or the shop and share their feedback or compliments, it genuinely warms my heart. Their words mean the world to me and make every moment of this journey worthwhile.
Everything starts in my doodle book. Even though I might not be the best artist, I’m a very visual thinker. So, I sketch out my ideas and often add little linen swatches directly onto the drawings. If I’m feeling good about the design at that point, I’ll start cutting a pattern.
It’s hardly ever the case that my first pattern hits the mark, but that’s what I find so exciting about the process! I love having the flexibility to tweak and adjust my designs as I go along. It’s all part of the creative journey!
My guiding principle is if I don’t absolutely love something, I don’t make it. I believe in staying true to myself and the things I create. From the initial idea, to designing patterns, cutting, sewing, and finally selling, I’m involved in every step of the process.
My brand is a reflection of who I am – Sheri.
I have my heart set on crafting a quaint range of wall hanging baskets and organizers. Earlier this year, I made a few samplers, and one of my delightful customers snapped them up. Since then, time has been a bit tight, but I’m eager to dive back in.
So, come the New Year, these beauties are topping my ‘To Do’ list. Plus, I’ll be working on some fresh ideas for kitchen storage. It’s going to be a lot of fun, and I can’t wait to get started!
Transitioning from a tiny studio to a two-story retail space where the entire creative process unfolds, was something beyond my wildest dreams. The tremendous support I’ve received from the local community and my wonderful followers on social media has been simply heartwarming. It truly is a dream come true!
Usually, I would say lampshades, and these are my best sellers all year round. However, at Christmas there is a little competition between the lampshades and LED Lanterns, each covered in pretty linen. I think the Lantern takes over as a best seller as it makes the perfect gift with an LED tealight and gift bag for just £15. They were a sell out daily last year.
My brand resonates beautifully with the spirit of Country Living, making it feel like a perfect match. The atmosphere at these Fairs is simply amazing. The team puts in endless effort to transform the shopping experience into a memorable journey for customers. What’s more, they ensure that the exhibitors are part of that journey, making it feel like a true partnership. It’s this sense of community and collaboration that I absolutely adore.
1. Keep going, no matter what. There will be ups and downs, brilliant days and tough ones, but don’t let that deter you.
2. Embrace the power of planning. I’m a huge fan of the doodle book, where you can jot down your creative sparks whenever they strike. Bring those ideas to life!
3. Do what you love. Your passion shines through your creations and trust me, others can see it and will fall in love with your work too!
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We are delighted to announce that the management of the Country Living Christmas Fair is transitioning back to Hearst UK, owners of the Country Living Brand. For 2024, Country Living are partnering with iconic sister brand, Good Housekeeping, to bring a fabulous new and enriched festive experience to the London Christmas Fair. Good Housekeeping is the UK’s biggest lifestyle magazine brand for women and in 2022 launched its own, annual Christmas weekend festival, Good Housekeeping Live.
Good Housekeeping Live with the Country Living Christmas Market will take place at the Business Design Centre from 13th – 16th November 2024.
The Glasgow and Harrogate Country Living Fairs will be paused for 2024.
For more information on Country Living Events for 2024, please contact Ellie Craig, Artisan Growth Manager at [email protected]
